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Corporate Social Responsibility and Its Influence on the Positioning of Financial Institutions in Ar
Tipo de proyecto
Corporate Social Responsibility and Its Influence on the Positioning of Financial Institutions
Fecha
Noviembre 2023
Ubicación
Perú
In recent years, due to the concern for the preservation of the environment, companies must take
action to ensure sustainability during their economic processes from an environmental and social aspect. It is
for this reason that Corporate Social Responsibility (CSR) has taken an essential role in the Image and
Positioning of companies in recent years. Despite this fact, in Peru, only some entities implement it. This
article aimed to determine how the Positioning of financial institutions in the city of Arequipa, Peru, in 2021 is
influenced by corporate social responsibility.